The beef supply chain is complex. It is one of the few large industries in the world that is still unable to share critical production data. Producers are using modern technology to improve their cattle, but price discovery is still made using methods that are hundreds of years old. Feedlot buyers have limited access to verifiable data quantifying the key performance indicators necessary to make financially accurate buying decisions. Feeders end up paying the same price for the good cattle as they do for the bad cattle.
Cow-calf producers regularly fail to reach the largest possible buying audience for their cattle resulting in lower prices and imprecise matching of feeder cattle with the right feedlot based on the cattle's unique characteristics. Carcass data usually never makes it back to the cow-calf ranch even though this sector arguably contributes more to the quality of the final product than any other sector.
Consumers are demanding to know more about the food they eat. The entire industry wants to tell the world about its contributions to animal welfare, carbon reduction, and sustainability. The fragmented nature of the beef supply chain makes it impossible to tell that story.
This is about to change.
We bring together everything that’s required to connect to your partners in the beef supply chain. Use our API’s and other tools to get carcass data, share animal metrics, and provide information to the consumer.
We will provide your developers everything necessary, including access to our support team to get connected as quickly as possible.
This is YOUR supply chain. Own it.
Part of our security measures include using Blockchain technology. Blockchain is a system of recording information in a way that makes it difficult to change, hack, or cheat the system.
No personal data goes into the system. You have complete control over what you want to share by setting your permissions on the portal.
Through our ever-growing list of network partners, you will be able to see data all the way up and down the supply chain, including carcass data.
Your software provider connects to the network by using our open-source API's. We provide access to the software at no charge.
We're very proud of our technology, but the key to success will be the ability to create and maintain good relationships among industry participants.
Enabling people to experience high-trust relationships with others.
Activating people to achieve economic and interpersonal goals.
Making a positive contribution to others in the community and around the world.